Survival of the Fittest

Author:  Jack Champaigne, Editor
Source:  The Shot Peener magazine, Vol 36, Issue 2, Spring 2022
Doc ID:  2022011
Year of Publication:  2022
Abstract:  
SURVIVAL OF THE FITTEST certainly applies to a global pandemic, supply chain disruption, and raging inflation. Some companies cut back on marketing and advertising to “save cash”. Other companies move ahead, marketing new products and services so they will have top-of-the-mind awareness and market share when the worldwide economy normalizes. (What is “normal” going to be?) Engineered Abrasives® is a company that is moving ahead with their new FlexPeener™. “The Flex Peener™ is ideal for automotive manufacturers, including electric vehicle manufacturers, because they don’t need to buy a machine for each type of gear.