Business Cultures Across the World A Practical Guide

Author:  Kathy Levy, Associate Editor
Source:  The Shot Peener magazine, Vol 34, Issue 1, Winter 2020
Doc ID:  2020006
Year of Publication:  2020
Erwan Henry’s latest book titled “Business Cultures Across the World” is truly a practical guide. The book is filled with useful information in an easy-to-read and engaging format. According to Erwan, the book is the result of 30 years of international business, travelling in over 70 countries with hands-on management practice in 25 countries. An explanation of the book’s purpose was taken from its Forward, as written by Erwan: The aim of this guide is therefore to provide a simple, easily accessible and functional perspective for executives engaged in international business. I shall start by underlining the deep, far-reaching influence of business cultures in the way people behave and interact at work. Then I shall look at the unique features and striking differences between the various families of business culture, to which most national patterns can be linked. My aim is to greatly facilitate the work of executives and reduce stress, when traveling to unfamiliar countries or targeting new markets. Lastly, I shall highlight the buttons to press, to get things done.

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