Business Cultures Across the World A Practical Guide
Author: Kathy Levy, Associate Editor
Source: The Shot Peener magazine, Vol 34, Issue 1, Winter 2020
Doc ID: 2020006
Year of Publication: 2020
Abstract:
Erwan Henry’s latest book
titled “Business Cultures Across the
World†is truly a practical guide. The
book is filled with useful information
in an easy-to-read and engaging
format. According to Erwan, the book
is the result of 30 years of international
business, travelling in over 70 countries
with hands-on management practice in
25 countries.
An explanation of the book’s purpose
was taken from its Forward, as written by
Erwan:
The aim of this guide is therefore to
provide a simple, easily accessible and functional perspective
for executives engaged in international business. I shall
start by underlining the deep, far-reaching influence of
business cultures in the way people behave and interact at
work. Then I shall look at the unique features and striking
differences between the various families of business culture,
to which most national patterns can be linked. My aim is
to greatly facilitate the work of executives and reduce stress,
when traveling to unfamiliar countries or targeting new
markets. Lastly, I shall highlight the buttons to press, to get
things done.
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